How well do you really know your customers?

Take our 10-question CX Intelligence Assessment and get your Customer Intelligence Score.

1/10
Question 1
When was the last time you actually talked to a customer who didn't buy?
Most DTC brands discover that understanding non-buyers is as valuable as understanding buyers.
Question 2
If I asked your marketing team to name the #1 reason customers hesitate, would they all say the same thing?
Alignment on customer objections is rare. Teams that sync on this convert faster.
Question 3
How do you decide what to say in your ads?
The best-performing ad copy mirrors how customers actually talk about problems they face.
Question 4
A loyal customer just churned. What do you know about why?
Churn reasons rarely surface in analytics. They live in conversations.
Question 5
How confident are you that your landing page speaks to what customers actually care about?
Pages built from customer insights consistently outperform pages built from assumptions.
Question 6
What happens to the 70% of carts that get abandoned on your site?
Cart abandonment is a goldmine of customer insight. Most brands miss it entirely.
Question 7
Can you name the top 3 competitors your customers compared you to before buying?
Knowing your real competitors requires listening to customers, not analyzing search trends.
Question 8
How does customer insight currently flow into your product and marketing decisions?
The difference between reactive and intelligence-led is a system for capturing and acting on signal.
Question 9
When your CEO asks 'what do our customers really think?' — what happens?
Intelligence-led companies can answer this question in minutes, not weeks.
Question 10
Be honest: how much of your marketing strategy is based on what customers told you vs. what your team assumes?
Brands at scale depend less on assumptions and more on signal. This is where you measure yourself.
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out of 40

Your Score Range

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The Research Behind The Score

89%
of consumers have switched to a competitor following a poor customer experience
Harris Interactive / Oracle CX Study
80%
is the revenue growth outperformance of companies leading in CX vs. laggards
Forrester
26%
of companies have a well-developed strategy for improving customer experience
Gartner
5-25x
more expensive to acquire a new customer vs. retaining an existing one
Harvard Business Review
25-95%
increase in profits from a 5% increase in customer retention
Bain & Company
40%+
improvement in ROAS for brands using voice-of-customer data in marketing
Signal House Internal Data

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