We decode what your customers actually think.

No assumptions. No guesses. Just real conversations that unlock real insights.

Our Mission

What We Do

Signal House is the customer intelligence layer for DTC brands who are done guessing. We conduct real phone conversations with your customers — abandoned carts, churned buyers, loyal fans — and turn their exact words into deployable marketing intelligence. No bots. No offshore scripts. No surveys. Just truth.

Real Conversations
Human agents, not bots
Average Connect Rate
30-40%
Deployment Speed
Insights in days, not months
Methodology

Why Conversations Work

Surveys

Response Rate
2-5%
Data Quality
Surface-level checkboxes
Follow-up
Limited to form structure
Customer Voice
Filtered through survey design

Signal House

Connect Rate
30-40%
Data Quality
Deep exploratory dialogue
Follow-up
Dynamic on what matters
Customer Voice
Exact customer language

Meet The Founder

Jake Marfoglia

Jake Marfoglia

Founder & CEO
Jake is a Fractional CMO and serial entrepreneur. Over the past 14+ years, he has helped launch, scale, and optimize companies across SaaS, e-commerce, local service, and enterprise tech — generating over $100M in revenue for clients and his own brands. He launched his first business at 21 (an online bookstore scaled to 20,000 SKUs), founded and exited Chart & Soul (17,000+ units sold, first exit at 27), worked at Facebook training 150+ advertisers, and founded Lion's Paw Marketing — a direct response agency that managed eight figures in ad spend and built 100+ funnels. Signal House was born from a simple observation: brands spend fortunes on ads while guessing at messaging, when the answers are sitting inside their customers' heads.
What Drives Us

Our Values

Signal Over Noise

Every insight earns its place. We filter out the irrelevant and amplify what matters for your business.

Human First

Real conversations. Real agents. Real understanding. Technology serves the conversation, never the other way around.

Confident Humility

We know what we know, and we know what we don't. We're direct about limitations and honest about findings.

Clarity, Not Complexity

Make the complex understandable. Never dumb it down. Insights that matter are insights anyone can use.

Ready to hear what your customers are really saying?

Get Started →